The Devoted

Approval as oxygen. Keeps the peace at the price of what needs saying.

He said yes to the restructure, the extra workload, the delayed holiday. Saying no felt like something he could not afford.

In FMCG, the devotion that serves the brand becomes the trap that consumes the person.

She was excellent and invisible. That was the point.

The eye twitching. The dreams about work. The body running a parallel conversation.

The other patterns