Too valuable to promote. Too complex to replace.

I coach senior leaders at the moment when the skills that built their career start creating their biggest challenges.

The precision. The drive. The need to hold it all. These aren't problems to fix. They're patterns to see.

Once they're visible, everything shifts.

Francisco Baptista

Latest writing

Patterns from the coaching room. Short pieces. No advice. Just what I notice.

The Strong One

Client Story
Thirteen years of holding everything together. What happens when you stop.

674 words · 3 min read

protectorbankingpharmacontroldelegationidentity

The Body Doesn't Lie

Client Story
Your body is running a parallel conversation your mind refuses to have. What happens when you finally listen.

460 words · 2 min read

bodysomaticperformerstriveridentity

The Performer

Client Story
The eye twitching. The dreams about work. The body running a parallel conversation.

717 words · 3 min read

fmcgperformerdevotedvisibilityidentity

What clients say

The work speaks through the people who've done it.

Short pieces from the coaching room

No advice. No funnels. Just what I notice. Sent when something won't leave me alone.