Construct-Aware Coaching
2 min read
I coach senior leaders at the moment when the skills that built their career start creating their biggest challenges.
The precision. The drive. The need to hold it all. These aren't problems to fix. They're patterns to see.
Once they're visible, everything shifts.

Patterns from the coaching room. Short pieces. No advice. Just what I notice.
2 min read
2 min read
2 min read
The work speaks through the people who've done it.
“Francisco helped me in a remarkable and fast way to not only understand and vividly picture my problems but also to give me concrete everyday exercises and guiding principles to work on them. After only four sessions I already have a feeling of accomplishment with regards to my main goal and have a strong sense of being on the right track to sustain this success. Thank you so much.”

Cecil Carl
Senior Consultant
“I had the privilege of working with Francisco Baptista as my coach, and I wholeheartedly recommend him. Francisco has the expertise, empathy, and professionalism to create an environment conducive to growth and development. His insightful guidance, combined with a supportive approach, helped me gain clarity Particularly, the I/we/it framework he introduced has resonated with me the most. It was a pleasure working with him, and I am grateful for the experience.”

Bedrettin Güner
Senior Product Manager
“As a female executive, I want a coach who understands women's leadership strengths. Francisco empowered our customer success team with his astute guidance and growth mindset. Even amid competing priorities, our managers prioritized Francisco's insightful individual and group coaching. I felt at ease referring my team to Francisco, knowing he would support their development with care and wisdom. Personally, I benefited from his ability to pinpoint my growth areas and provide tools to expand my capabilities. Francisco transformed our meetings into active collaboration. With strategic insight, Francisco helps teams and leaders unlock their full potential. He quickly grasps both logistical and interpersonal dynamics. I highly recommend Francisco to any organization intent on uplifting their people. His coaching elevated our team's performance through motivation and empowerment.”

Lauren Ross
VP Customer Success
“Francisco is very bright, with the ability to assess complex issues and to identify the key leverage points which truly make the difference. He has very strong analytical skills coupled with excellent communications skills. He adds significant value in his ability to apply his Design Thinking expertise across various functional areas. I would be very confident in recommending him as a resource in complex business or organizational change situations.”

Han van der Pool
Business Psychologist
“Francisco facilitates our sessions with care and insight. He draws out each woman's strengths, while gently pushing us to move beyond self-doubt. I'm thankful that Francisco encourages me to believe in my talents and potential. His coaching enables our team to thrive.”

Tamara Barrett
Senior Enterprise Customer Success Manager
“As a successful woman in business, I need a coach I can trust to understand my perspective and help me strategize solutions. With his collaborative approach, Francisco consistently provides me with thoughtful guidance to overcome challenges. His methods empower me to lead effectively and achieve my goals.”

Sue Beck
Principal CSM Enterprise
An 8-session cohort for senior leaders ready to outgrow what got them here.
Not a workshop. Not a course. A structured development experience with people who take this work as seriously as you do.